Assure fleetFirst class sedan
Mercedes-Benz S-Class
- Passengers
- 3 seats
- Large suitcases
- 2 large
- Cabin bags
- 2 cabin
First class sedan with driver in Dubai
A first class sedan with driver in Dubai is a full-size flagship in the Assure range. The Mercedes-Benz S-Class and BMW 7 Series are Assure's own cars, and the Audi A8 L, Lexus LS and Genesis G90 come through partners, subject to availability. Each carries 3 rear passengers and 2 large suitcases and a chauffeur.
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Updated
The cars in this class
Assure fleet cars are our own. Partner network cars come from partner companies and are confirmed when you book.
- Assure fleetFirst class sedan
BMW 7 Series
- Passengers
- 3 seats
- Large suitcases
- 2 large
- Cabin bags
- 2 cabin
- Partner networkFirst class sedan
Audi A8 L
- Passengers
- 3 seats
- Large suitcases
- 2 large
- Cabin bags
- 2 cabin
- Partner networkFirst class sedan
Lexus LS
- Passengers
- 3 seats
- Large suitcases
- 2 large
- Cabin bags
- 1 cabin
- Partner networkFirst class sedan
Genesis G90
- Passengers
- 3 seats
- Large suitcases
- 2 large
- Cabin bags
- 1 cabin
Two flagships in Assure’s own fleet
The Mercedes-Benz S-Class and the BMW 7 Series are both Assure fleet cars, so booking one does not wait on a partner. Each takes 3 passengers in the rear with 2 large suitcases and 2 cabin bags.
- Mercedes-Benz S-Class: the long-wheelbase body and a panoramic sliding sunroof. Options include 4-zone climate control with separate rear zones, rear entertainment touchscreens and a reclining rear seat with folding tables.
- BMW 7 Series: a 540 L boot. Options include the Executive Lounge rear seat with recline and footrest, a 31.3-inch rear Theatre Screen and rear massage seats. BMW builds it in petrol, plug-in hybrid and electric i7 versions.
Options differ from car to car. If a reclining seat or a rear screen matters, say so when you ask for a quote. The two cars are set against each other in more detail in our guide to the S-Class and the 7 Series as chauffeur cars.
The three partner flagships
These come through the partner network, subject to availability on your date.
- Audi A8 L: long wheelbase, a 505 L boot, 4-zone automatic climate control, electric rear window sunblinds and adaptive air suspension.
- Lexus LS: the LS 500h multi-stage hybrid, a 430 L boot, a powered rear sunshade and Mark Levinson 23-speaker audio. The Platinum grade adds air suspension and ventilated rear seats.
- Genesis G90: built in 4-seat and 5-seat versions, with a rear footrest, dual 10.2-inch rear monitors and multi-chamber air suspension.
How the five compare
| Model | Supplied by | Large bags | Cabin bags | Rear seat to ask for |
|---|---|---|---|---|
| Mercedes-Benz S-Class | Assure fleet | 2 | 2 | Reclining seat with folding tables (option) |
| BMW 7 Series | Assure fleet | 2 | 2 | Executive Lounge seat with footrest (option) |
| Audi A8 L | Partner network | 2 | 2 | Relaxation seat (option) |
| Lexus LS | Partner network | 2 | 1 | Ventilated rear seats (Platinum grade) |
| Genesis G90 | Partner network | 2 | 1 | Reclining massage seats (option package) |
Bag counts are estimates from the boot volume with 3 passengers aboard. Send your exact luggage and it is checked against the car.
What first class sedans are booked for
| Occasion | What matters | Book it as |
|---|---|---|
| A senior executive landing at DXB | Meet and greet in the arrivals hall, then about 18 km to Downtown Dubai | An airport pickup at Dubai International |
| Board meetings, roadshows and visiting delegations | The same class of car every day, on one account | Corporate chauffeur accounts |
| Dinner, a gala or a hotel event | The chauffeur waits outside for the return | Limousine service |
| A day of stops across Dubai | Booked by the hour, the car stays with you | Chauffeur service by the hour |
Stepping down or up a class
For 3 passengers who do not need flagship legroom, the business sedans take the same 2 large suitcases. One step up, the Mercedes-Maybach S-Class has rear seats that recline up to 43 degrees and sits with the Rolls-Royce and Bentley models in ultra-luxury and exotic cars. Every class, from sedans to coaches, is on the fleet page.
Questions and answers
Can I book a Mercedes S-Class with a driver in Dubai?
Yes. The Mercedes-Benz S-Class is in Assure's own fleet and is booked with a chauffeur for airport pickups, hourly hire, intercity trips and events. It takes 3 passengers in the rear with 2 large suitcases and 2 cabin bags. Send the date, pickup and drop-off on WhatsApp, and the quote comes back there.
Which is the better chauffeur car, the S-Class or the 7 Series?
Both seat 3 in the rear and take 2 large suitcases and 2 cabin bags. The S-Class here is the long-wheelbase body, with an optional reclining rear seat and folding tables. The 7 Series offers an optional Executive Lounge seat with a footrest and a 31.3-inch rear Theatre Screen. Choose by the rear features you want, then check the car has them.
How many passengers fit in a first class sedan?
Three, on the rear bench. Seat counts on Assure's pages leave out the front passenger seat. Every model in this class, from the S-Class to the Genesis G90, takes 2 large suitcases. There is room beside them for 2 cabin bags in the S-Class, 7 Series and A8 L, and for 1 in the Lexus LS and Genesis G90. For 4 or more passengers, look at the SUVs and vans.
Do these cars have reclining rear seats?
Some do, as an option. The S-Class offers a reclining rear seat and the 7 Series an Executive Lounge seat with a footrest. The Audi A8 L has a relaxation seat and the Genesis G90 reclining massage seats. Options vary between individual cars, so ask on WhatsApp whether the car for your date has the seat you want.
Is a first class sedan the same as a limousine?
On this site, limousine service means a chauffeur-driven luxury car booked by the hour or for an occasion, and a first class sedan is often the car used. A stretch limousine is a different vehicle: a lengthened car with side-facing seats for 8 to 12, listed in its own class and supplied only through partners.
Is there an electric first class sedan?
BMW builds the 7 Series in petrol, plug-in hybrid and fully electric i7 versions, and the Lexus LS 500h is a multi-stage hybrid. Ask on WhatsApp which version is free for your date. For a fully electric car one class down, the Tesla Model S is listed with the business sedans, subject to partner availability.
What is the difference between first class and business class sedans?
Size and rear room. First class sedans are the makers' full-size flagships, such as the long-wheelbase S-Class and the Audi A8 L, with options like reclining rear seats and rear screens. Business sedans such as the Lexus ES 300h and BMW 5 Series are one size smaller. Both classes take 3 passengers and 2 large suitcases.